SEO Executive Job In Panchkula, Chandigarh Area

Roles & Responsibilities

Conduct keyword research using tools like Google Keyword Planner, Ahrefs, SEMrush, and Google Search Console to identify primary, secondary, long-tail, and local keywords based on search volume, competition, and user intent.
Analyze competitor keywords, backlink profiles, and SEO strategies to identify ranking opportunities, content gaps, and potential link-building prospects.
Create and optimize on-page SEO elements, including page titles, meta descriptions, H1, H2, and H3 headings, URLs, and other relevant page elements based on target keywords and search intent.
Collaborate with the Content Creator to plan, develop, review, optimize, and update SEO-friendly website content, blogs, landing pages, and articles based on target keywords, search intent, page requirements, industry news, and emerging trends.
Identify relevant website pages and establish effective internal linking structures to improve website navigation, content discoverability, and search engine crawling.
Create and optimize Facebook Open Graph and Twitter Card titles and descriptions to improve the presentation of website content when shared on social media platforms.
Optimize website images using descriptive filenames, relevant alt text, and appropriate image optimization techniques to improve image SEO and website performance.
Monitor website loading speed and Core Web Vitals, identify performance issues, and coordinate or implement necessary improvements to enhance website performance and user experience.
Update HTML and XML sitemaps whenever website pages are added, updated, or removed.
Implement appropriate URL submission and supported indexing methods through search engine tools to facilitate crawling and indexing.
Identify and resolve technical SEO issues, including crawl errors, broken links, 404 errors, duplicate content, robots.txt configuration, canonical tags, and redirects.
Test website responsiveness across different devices and screen sizes to ensure a consistent and user-friendly experience.
Implement, test, and validate structured data (schema markup) where appropriate to improve search engine understanding and eligibility for rich results.
Conduct backlink analysis and competitor research to identify link-building opportunities, and perform outreach through calls, emails, and direct meetings to secure guest-posting opportunities and acquire high-quality backlinks from relevant, authoritative websites.
Identify and monitor harmful or spammy backlinks and take appropriate action to maintain a healthy backlink profile and protect website performance..
Develop and implement data-driven SEO strategies to improve website rankings, organic traffic, search visibility, and content discoverability across search engines and AI-powered search platforms.
Improve local search visibility for targeted cities and areas by optimizing the Google Business Profile, maintaining accurate business information, and managing relevant local directory and classified website listings.
Coordinate with the Project Delivery Head to encourage customers to provide genuine reviews on social media platforms and search engines, incorporating relevant service-related keywords naturally where appropriate.
Use Google Analytics 4 (GA4), Google Search Console, and other relevant SEO tools to monitor website traffic, user behavior, engagement, conversions, search impressions, clicks, click-through rate (CTR), keyword rankings, organic traffic, backlink profiles, and indexing status.
Prepare weekly and monthly SEO performance reports covering keyword rankings, organic traffic, backlinks, conversions, completed activities, performance trends, and future action plans.
Conduct regular SEO audits to identify technical issues, content gaps, backlink opportunities, and areas for improvement, and recommend appropriate corrective actions.
Evaluate SEO performance, measure the effectiveness of optimization activities, and continuously refine strategies based on data-driven insights and business objectives.
Stay updated with Google algorithm updates, AI-powered search developments, AI chatbot search capabilities, and emerging SEO industry trends to identify new opportunities and adapt SEO strategies accordingly.

Skill Requirements

Proficiency in conducting keyword research using Google Keyword Planner, Ahrefs, SEMrush, and Google Search Console to identify primary, secondary, long-tail, and local keywords based on search volume, competition, and search intent.
Ability to analyze competitor keywords, backlink profiles, content strategies, ranking performance, and SEO practices to identify content gaps and growth opportunities.
Strong understanding of optimizing page titles, meta descriptions, heading tags (H1, H2, H3), URLs, keyword placement, content structure, and other on-page SEO elements.
Ability to collaborate with content creators to plan, optimize, review, and update SEO-friendly website content, blogs, landing pages, and articles based on search intent, target keywords, and industry trends.
Knowledge of internal linking strategies, website navigation, URL structures, and content organization to improve crawlability, discoverability, and user experience.
Practical knowledge of identifying and resolving crawl errors, broken links, 404 errors, duplicate content, canonical tag issues, redirects (301 and 302), robots.txt configuration, XML sitemaps, indexing problems, and website crawling issues. Understanding of the .htaccess file for configuring redirects, managing URL rewrites, enforcing HTTPS, handling 404 errors, and implementing other server-level SEO optimizations.
Understanding of website loading speed, Core Web Vitals, mobile responsiveness, and image optimization techniques to improve website performance and user experience.
Basic knowledge of HTML, meta tags, heading hierarchy, image alt attributes, canonical tags, robots directives, and other SEO-related website elements.
Ability to implement, test, and validate relevant schema markup to help search engines understand website content and support eligibility for rich results.
Knowledge of backlink analysis, competitor backlink research, link prospecting, guest posting, outreach, and relationship building to acquire relevant, high-quality backlinks.
Ability to identify potentially harmful or spammy backlinks, evaluate backlink quality, monitor link profiles, and recommend appropriate corrective actions.
Experience in optimizing Google Business Profile, maintaining accurate business information, managing local citations and directory listings, and improving search visibility for targeted locations.
Knowledge of Facebook Open Graph and X (formerly Twitter) Card metadata to optimize how website pages appear when shared on social media platforms.
Proficiency in Google Analytics 4 (GA4), Google Search Console, and relevant SEO tools to track organic traffic, keyword rankings, impressions, clicks, CTR, engagement, conversions, backlinks, and indexing status.
Ability to conduct comprehensive SEO audits, identify technical and content-related issues, evaluate optimization results, and recommend data-driven improvements.
Awareness of AI-powered search engines, AI-generated search experiences, chatbot-based search, and evolving search engine algorithms, with the ability to adapt SEO strategies to emerging opportunities.
Strong written and verbal communication skills to coordinate with content creators, project delivery teams, developers, and customers, and to conduct professional outreach through calls, emails, and meetings.
Ability to interpret SEO data, identify performance trends, diagnose ranking or traffic issues, prioritize tasks, and develop actionable optimization plans aligned with business goals.
Ability to manage multiple websites, SEO activities, deadlines, audit schedules, reporting requirements, and ongoing optimization tasks efficiently.
Willingness to stay updated with search engine algorithm changes, SEO best practices, new tools, industry developments, and evolving user search behavior.
Ability to prepare clear weekly and monthly SEO reports and translate performance data into actionable recommendations.
Bachelor's degree in Marketing, Digital Marketing, Computer Applications, Information Technology, or a related field is preferred.

SEO Executive Job In Panchkula, Chandigarh Area

SEO Job for Freshers and Experienced Professionals

Roles & Responsibilities

Skill Requirements