They are in your pockets. Aren’t they? We are talking about your mobile devices; which do a lot more than making phone calls or taking pictures. They have solely allowed us to access billion of applications for likely purposes. This means that mobile apps are becoming the main element of digital interaction and support to maintain a strong online business presence.

Even businesses from all around the world have moved from traditional flyers, print designs and uni polls to the mobile realm. The trend which has completely changed the marketing scenario and is highly adopted as compared to the websites is the mobile app. No doubt, websites also showcase our products/services to the customer but the matter is to stand out from the competition and looking forward to the future marketing tendencies.

These days we can see so many small businesses around us who have got their customized mobile app designed from the top mobile app developers. Be it a unisex salon or a street cafe; such businesses are ahead of the game to prepare themselves for the future competition and they truly understand the benefit of on demand apps as compared to the website. So having a mobile app can make you future-ready. Wondering how? Let’s take a look.

We have more than enough reasons to show, how a mobile app for your business can be fruitful.

  • Increased visibility: According to a survey, the number of smartphone users will cross 7.33 billion by the year 2023. And this makes sense to have a mobile app for your own business as customers can easily access your products and services. No matter what type of business you are running; you need to target your potential customers and that can be executed with a mobile app. The same will strengthen your brand’s visibility and improves user communication.
  • Boosts revenue and sales: Mobile App also helps to bring a rise in the sales as it acts as a passage for retaining customers. Adding a push notification feature mentioning discount offers and vouchers can encourage customers to purchase more and more. And the other way is to send them weekly/ monthly newsletters as it maintains a sense of coordination with your customers on a routine basis.
  • Direct marketing channel: Now, you must be thinking that how these mobile apps can be a direct interface between you and your customers. They can easily access the general information, costs, booking forms, news feed and much more. It is just so simple as you can promote your brand anytime with them. Introducing promotional offers allow you to have direct interaction with the targeted clients and easily reminds them about your products whenever it makes sense.
  • Builds brand recognition: Mobile apps make your marketing process much easier. It is a feature that can be enjoyed by your potential customers anytime and if it’s beautifully designed, customers do remember it for a longer time. Plus, if its enough user-friendly and easy to operate, there might be chances that they share it with their family and friends. And that can bring more and more customers and can have a good impact on your prospects.
  • Perfect Customer Engagement: No matter what your business is selling or offering, you need to focus on how you can reach to your customers. A help desk chat feature can make a huge difference to communicate with the customers. Further, customers who have opted for the app feature could get exclusive discount offers and special rewards and that gradually attracts high customer base along with an increase in the sales.
  • Gain customer feedback and insights: As interacting with your potential customers plays an important role, mobile apps make it much easier. You receive quick feedback about the products and services you are offering to them. This helps to improve customer experience and to add what customers like the most which can deliver better results.
  • Customer Loyalty: As customer requirements are quite hard to understand. Mobile apps introduce a loyalty program feature which can bring meaningful outcomes. In-app rewards and discount offers can turn attention to your app at a higher level and inspires them to come back again and again. Rest, loyalty points can be offered to those who provide positive recommendations or recommend the app with their social circle. Merely, this brings more and more customers and increases brand engagement.
  • Wishlist: Adding a wishlist feature supports customer to add any of their favorite items they are interested in. This wishlist will remind the customers whenever it makes sense. And they can easily buy them later in the future. Additionally, it is a proven method to encourage your customers to use the app frequently and eliminates the need of finding their favorite product again. It also aims at increasing conversions and sales.
  • Multilingual Support: Setting up different language feature will attract customers from around the world as it opens up horizons for an international appearance.
  • Stand out from the competition: Mobile apps give you a chance to take a big leap ahead of your competitors in the market. By the time they will get to know, you will have secured a strong position in the market. Your business/ brand will be just a tap away and your potential customers will be able to view/ purchase your products. This will ease the customer engagement, boost brand’s loyalty respectively and will give you higher returns. Along with this, you can easily keep them updated with brand’s social media platforms just by adding news feeds of your relevant profile. And allowing them to register with their social media profiles can be an effective element.
  • Source of analytics: Analytics is also an essential element of marketing and it allows you to collect information about customer preferences and they spend time on what; which can further utilized to resolve the monitoring and logistics processes. You can also run surveys/ polls to have an idea of where you need to improve in your app.
  • Inventory Control and Management: This feature allows you to keep a check on the count of the product inventory and delivers a clear picture of what needs to be restocked according to the audience demand. We know that the traditional method is quite outdated and with this amazing feature, inventory management has become much more balanced with the real-time activities. It helps in optimizing the activities related to supply chain management. The process covers the details of the stock, taking the stock count, mobility and reordering of the stock. All these amendments have created a huge difference in the entire process of Inventory control and have benefitted in terms of cost-cutting while keeping the service standards higher.
  • Easy Online payment processing: This feature gives enough freedom to the customers as they can easily make the online payment via different channels like Visa, MasterCard, Paytm, PayPal, Google Pay, and Amazon pay, etc.

Acquiring a mobile app will not only benefit your business in one way but will also build a strong marketing presence. Now you must wonder how you will start? Well, getting a mobile app is not an easy process, so you might need expert advice from the top mobile app developers in your area.

Goteso is an award-winning, full-stack and the best mobile app development company with over 50+ expert developers and a core team of 250+ member. We have achieved more than 2000+ happy clients across the globe. Our smooth user experience and the end-to-end credible solutions for on demand apps can help you explore the highest potential out of mobile apps.

Likewise, our experts have successfully delivered more than 350+ apps for multiple corporate entities. We always ensure that clients associated with us are entirely influenced by the outline of business app development that can help them to build strong customer bond, drive a high revenue and add value to their business. Right from the core idea to the execution, our process for the mobile app development focuses on being smart and creative. And our mobile app development cost is known to be the most reasonable one in the region.

Want us to tell more about Mobile Apps? Speak to our experts at +1 415-992-6367 (USA/CANADA) or +91 94781-87006 (India) or drop your queries at

Vimal J. Goyal

Vimal Jain Goyal, Chief Operating Officer of Goteso, handles the operations mainly in human resource, marketing and legal aspects of the company. Being CTO till 2017, he assisted the development team in providing the software development services to the clients. He is responsible for devising various strategies to streamline the business processes and improve the work productivity. Collaborating with CEO, he makes plans to drive extensive and sustainable growth of the company. Being an entrepreneur, he has the great knowledge of every business domain and its expansion.

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